I’m a brand cheer leader by nature and I’ve said it before, what motivates me, is the work, and the process of working with business owners to find something new to explore. I enjoy the challenge, crafting the solution and then reviewing performance.
Ultimately delivering even further sales growth and brand strength. Ok, I’m also driven by shear curiosity, I thrive on getting to know you and your business intimately and asking the big picture question, where do you want to go? This question still excites me after all these years.
Once we set sail on this exciting journey together, it’s all about finding the hidden brand value in your product or service allowing us to better re-define a clear brand territory, ensuring we can develop even more effective marketing strategies that will set your business apart.
How this works is through a tried & tested brand toolkit and positioning, implemented over a 5-stage process, developed and fine tuned over my 40 years in the business.
The final multilevel sharper strategy will then be delivered in collaboration with your stakeholders and in-house/external agencies to help them better interpret the vision of delivering brand and marketing strategies that fit your business needs in an ever-changing marketplace. It’s all about art serving capitalism, making brand and business meaningful, motivating and relevant.
Unlike most other consultants, I have built-up and run my own successful multi-million-pound turnover full service agency. I’ve collaborated at a board room level for most of my career and love the idea of testing the status quo. Uniquely I’ve worked on both sides of the relationship, agency and client side learning a great deal about client expectation and why agencies can lose sight of the commercial needs of a company.
Once we have a sharper strategy in place, and a clear action plan, it’s then all about being able to maintain and build on it, to deliver higher levels of brand consistency driving brand-led growth. Everyone inside your organisation needs to buy in, to play their part. It’s all about moving your business forward as a team to find exciting new opportunities and enjoying the process along the way.
I’ve worked with clients that are household names, start-ups, and highly successful regional companies. Many of the companies I’ve advised have ultimately been sold to either private equity, trade businesses or through to floatation. In each case, brand value and well implemented highly visual marketing campaigns have added quantifiable financial value to the deal.
I’m also connected to a ‘high end’ blend of professional specialists, both in terms of business contacts, entrepreneurs and across the design and marketing industry. So, whatever your specialist business needs, online or offline/traditional, I have the right people to hand and available to support your needs. How high do you want to go?
How can David add value to your business?
Looking to grow, scale or exit. If you like what you see and it resonates, please give David a call or submit an enquiry.