Why Branding?
A great business doesn’t need a great brand!
It’s an idea that a commercial entity can be successful without being recognisable. I don’t agree. Let’s remove the word ‘brand’ and say reputation instead. (essentially the same thing)
”A great business doesn’t need a great reputation” the sentence starts to sound ridiculous, because every business needs certain level of renown. Brand matters.
One of the things I love about developing new brands and consulting on facelifts is seeing the impact it has internally and externally across your business. suddenly the brand looks more professional, more approachable, more experienced – and opens more doors. I love taking your vision, and making it real, tangible, online, on paper, signs, websites, vans, and expressed in the language you use in blogs emails and every possible type of communications. I love seeing the brand come to life and deliver tangible results for you.
Crafting a Brand.
A brand is so much more than graphic design and logos; it’s the culture of a business, a clear voice – that conveys everything about your business ethic, maybe without saying a word. Professional branding is about setting and managing standards for internal use and creating a persona for your business externally.
Because when a brand is created with a purpose, with all the business values conveyed through colour, tone, typography, images, graphics and more, that’s when it succeeds and delivers brand equity.
OK brands aren’t enough, you need a really great brand. Don’t just settle for a logo – you need a team of experienced creatives to design, build and establish your brand, your voice, your messages, and make it the best it can be.
"I love creating something you can look at and be proud of. When you’re happy, I’m happy"
David Turner - Chief Brand Enthusiast and Marketeer
The Process
Analyse
Every project starts with a deep analysis of your business and requirements.
The more I know about you, your business and your customers, the better I can be at solving real-world commercial challenges through out of the box business strategies, clever corporate branding and supporting your forward momentum.
Plan
My next step is to immerse myself into ‘your world’. I’ll consider your operating environment, customer base, competitors and challenges – meticulous research and planning is pivotal to a great result.
Design
This is the truly exciting stage! My A team of business consultants, design and tech specialists, will begin the process, formulating initial concepts for you to consider. Don’t expect a conventional approach – we’ll bring fresh thinking on every level.
Produce
Once the ideas are agreed, they will form the basis of our detailed work on your brand and brand story and technical online needs. We call it ‘design with substance’ – an approach that ensures your brand communicates with genuine power and authenticity.
Evaluate
We aim to partner with our clients for the long-term, so we don’t rest on our laurels once a new brand has been implemented. We help you to apply your brand in a myriad of ways, building recognition and loyalty and an increased sense of connection and engagement with your audience delivering that cherry on the top of your cake.
Hit your business
goals
Whether it’s scaling up, executing your exit plan or becoming a market leader, we’ll have everything in place to help you take your business where it needs to go.
How can David add value to your business?
Looking to grow, scale or exit. If you like what you see and it resonates, please give David a call or submit an enquiry.